Pyar Ka Punchanama
The mandate was to create a PR story for the release of the movie Pyar ka Punchanama which is a funny story based on Men who get harmlessly victimised by women in the name of love. To create buzz around the city we organised a huge rally attended by 400 plus men who talk a walk through Mumbai Roads in protest of strange habits of women and against love. The rally included the protagonists of the show who walked with them and burned effigies of dolls and heart cushions. This became a highlight for people watching on the strangeness of the morcha and media definitely had more than multiple reasons to write about it.