Cleartrip – Brand Values Launch
Cleartrip wanted to restructure its Brand Values and launch it to its internal stakeholders through a unique conceptual proposition. We came up with a simple, effective formula for them – I AM CLEARTRIP. Through this programme we targeted layers of communication leading to the core values and addressed the same though a national leadership event held in Mumbai. The event was a full day forum where the Founders and CEO presented their vision to the stakeholders through series of technology presentations and workshops. The event saw complete participation with a fully packed audience who were left awed and enlightened by end of the event.