loading

Show info

Copyright © 2015 Pentagon. All rights reserved.

HSBC – Prefer to Refer

HSBC – Prefer to Refer HSBC wanted to promote a referral scheme in the organisation to...

Details

HSBC – Prefer to Refer

HSBC wanted to promote a referral scheme in the organisation to increase the quality of human resource. The challenge was to communicate the complex policy and scheme or referral in a very easy and effective way. Pentagon came up with Prefer to Refer as the core campaign to reach out and around this designed a digital cum on ground integrated promotion. Mailers, Posters, intranet, Microsite, Flash Games, Collaterals, Merchandise, On ground activity were conducted to gain maximum coverage. The scheme turned out to be a huge success with referral posting increasing phenomenally

Thanks for watching!