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ETV Gujrathi

ETV Gujarati Mela ETV Gujarati wanted to relaunch itself in the market with a new positioning...

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ETV Gujarati Mela

ETV Gujarati wanted to relaunch itself in the market with a new positioning strategy and a bouquet of new generation shows to the audience. Pentagon proposed to conduct a mega Gujarat Carnival in Ahmadabad at Kakaria lake for 2days inviting people across the city to witness the cultural celebration in a Mordent way. The festival was held for 2 days with range of culture, art, food and entertainment stalls open to general audience. celebrity visits were planned and a series of live show entertainment was conducted. The new shows were launched here with unveiling of the new channel proposition. The festival highlighted the blend of cultural values with modern thoughts. We received a participation of over 20000 people and was termed by Media as a novel successful festival held for Gujratis in Ahmedabad