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Colors Veer Shivaji

Colors Veer Shivaji Veer Shivaji – A show based on life of Chatrapati Maharaja Shivaji of...

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Veer Shivaji – A show based on life of Chatrapati Maharaja Shivaji of Maharashtra was to be promoted suring the auspicious days of Ganesh Chaturti festival in Mumbai. We had to come up with an idea that could have driven on the festive emotion of Ganesh Chaturti without diluting the Show on Shivaji. Keeping this in mind we came up with a unique proposition of inviting Ganesha in the house of Shivaji. For Doing that we took up a popular ganesh mandal in the heart of the city – Dadar. The Mandal was created like a fortress of Shivaji where on the grand throne we placed ganesha alongside shivaji. To generate PR and participation we invited celebrities from colors to welcome ganesha in shivajis fort and conducted a week long cultural programme for localities. In the end Ganesha Visarjan was conducted in the grand palki of Shivaji marched with his army and cultural battalion. There was a lot of Media clips and articles around it with euphoric celebrations by locals