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Colors – Khatron Ke Khiladi

Colors – Khatron Ke Khiladi Activation plan for ‘Thumbs presents Fear Factor Khatron Ke Khiladi’ to...

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Colors – Khatron Ke Khiladi

Activation plan for ‘Thumbs presents Fear Factor Khatron Ke Khiladi’ to convey its core essence ‘TORCHAAR’
Activation in Mumbai, Delhi, Bangalore, Ahmedabad and Lucknow with trans media route plan •Traffic LED screens reprogrammed to display the show branding
•Zebra crossings at heavy footfall hubs repainted with the brand messaging
•‘Torchaar’ flavored ice-cream conceptualized in partnership with Gelato across its pan-India outlets
•‘The Torchaar Camp’ challenge across multiple malls in India encouraged active viewer participation
Viewers Engaged: 10,000+
Eyeballs Reached: 2,00,000+
Eyeballs Reached: 2,00,000+