Viacom 18 – Project Big Belly
The Big Belly is an online platform which will ‘throw challenges’ to employees. These challenges range from business concepts, creative concepts, new show concepts to even regular administrative challenges. The ideas was to get employees excited about having a platform to express their creativity. There were different stages to this activity, starting with direct marketing to garner curiosity, we placed almonds in a branded envelope and branded jars filled with Mentos on each floor.
We also placed post sticks in the washroom with pen for the employees to pen down the ideas and hung huge inflates of the bigbelly mascots to communicate the same. We received phenomenal response with more than 250 entries and suggestions from across the floor of various departments.